Advertising and Strategic Brand Communications

Program Summary

Studying the Master’s Program for Advertising and Strategic Branding, which focuses in its main courses on theories and concepts of media and communication, and adds to it a course in research methods, and leaves the option for students to study optional courses from those provided by the department or other university departments such as: brands, and they are required to provide Research proposals on topics of their choice, as well as offer two other master's programs in media, communications and brands but with different specializations (data and society) which is an appropriate specialty to work in production management, executive planning and data analysis, and (communication and media governance) to work in journalism, advertising and political marketing And media management, and covers the major courses in the curriculum of the (Master in Media and Communications and Brands in Data and Society)

The department also offers a master's program in the field of media, communication and branding and is intended for those interested in working in journalism, trademarks, radio, and communications in non-governmental organizations. Its main courses focus on media and communication, as well as in the field that brings together media, communication and development