Marketing

Program Summary

The "Marketing" Master program is a specialized program directed towards qualifying the studies and providing them with full information and knowledge about the scientific and theoretical practices of planning and marketing management and the weight of their knowledge of professional and ethical values ​​in marketing management, the study includes some related topics such as digital marketing, analysis of customer needs and expectations and dealing with companies And the business sector.

Marketing is a group of processes or activities that seek to discover customers ’desires, and develop a group of products or services that satisfy their needs and desires. This brings profits to the organization or company. Marketing can be expressed as "the art of selling" because buying and selling is an essential part of the process.

The program combines theoretical and practical study through the study of practical cases and real live examples and the implementation of practical projects that allow participants to apply what has been studied.

The continuous development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at the managerial level in international work environments. The Professional Master's Program in Marketing Management also focuses on individual skills such as presentation, presentation and cross-cultural communication techniques - the indispensable assets for effective management in a multicultural environment.

The Master of Marketing program aims to prepare attendees to be familiar with the following topics:

• Analyzing and understanding quantitative and qualitative data to develop a marketing plan that integrates with the organization's strategic goals
• Implement advanced marketing research and information extraction through a wide range of innovative marketing and analysis techniques in order to seize opportunities in the main market
• Using consumer research and data to make marketing decisions or assist decision makers
• Defining the target customers and their needs, developing attractive products and services for clients and establishing effective marketing programs, including advertisements, sales and promotional offers, distribution, pricing and brand management
• Marketing skills which include web design, SEO search engine optimization, SME search engine marketing, email marketing, social media.
Target groups