Marketing
Marketing
Doctoral
Turkish
Start
4700 USD
Program Summary
PhD students learn how to use marketing analytics to improve marketing decisions.
They acquire mathematical, econometric, and microeconomic skills that enable them to develop far reaching solutions for complex marketing challenges.
They learn how to combine data science skills with marketing theory and apply them in empirical studies that we frequently conduct together with our industry partners.
In that way, students take part in our quest for pushing marketing theory and practice to higher levels.
Universities
| University | Cost | Price before discount | Cash price after discount | Register |
|---|---|---|---|---|
| Istanbul Ticaret University | 4700 | 4700.00 |
Register Now |
Opportunities
Whether you’re motivated by love or money, a doctoral degree in marketing will open up a world of career possibilities. Although Ph.D programs represent a huge investment in time and money, your dedication will pay off as you choose between several different career paths.
Many Ph.D holders remain in academia, choosing to become marketing professors. As such, you will be responsible for preparing the next generation of marketers; those who will have careers in marketing or partake in the doctoral process themselves. It’s a rewarding opportunity for those who feel passionate about marketing and sharing their mastery with others.
If you’d rather focus on highly-advanced market research and survey analysis, a Ph.D also prepares you for a research career in nonprofit businesses, government agencies, and the private sector. Positions in these industries have less flexibility in what your research entails, but generally pay higher wages than an academic job.
As a top-level marketing researcher, you’ll satisfy your natural curiosity of any marketing topic, including target demographics, social influence, and consumer behavior. As you perform and publish research, you’ll influence the actions of other researchers, marketers, consumers, and policy makers, advancing the field of marketing as a whole.
For example, if you’ve always felt curious about technology and society, you might explore technology’s effect on customer service satisfaction. Then, you might spend the next year researching the subject and publishing your results in an academic journal.
Practicing as a professor or private researcher also allows you to present your published work at conferences and exhibits, and receive awards. Special awards are given to extraordinary leaders who provide influential work, and contribute significantly to the marketing field.
Location
Sütlüce, İmrahor Cd. No:90, 34445 Beyoğlu/İstanbul