Public Relations and Advertising

Program Summary

Public relations, publicity and advertising as a concept mean:

All efforts made by the institution to achieve mutual understanding between it and its audiences. So, public relations are a link and link between the institution and its audiences, whether internal or external, meaning that it introduces the institution and its services and creates a positive image of the institution and identifies opinions The masses.
As for advertising, as a concept, it means a type of communication that aims to identify a specific good or service through individuals, groups or organizations in exchange for a fee paid by different media.
This means that public relations is an administrative function, art and social science, that is, it enters in several fields and sciences such as management, design, sociology, psychology and marketing.
As for a major taught in the university, it consists of a theoretical part and a practical part, there are practical materials, theoretical materials and materials that consist of a simple practical part.
Theoretical material next to an administrative such as strategic management of public relations and public relations and crisis management.
Practical materials such as advertising design, output and design of public relations publications, announcing advertising campaigns, preparing public relations campaigns.
Among the most important subjects for specialization is an introduction to media research and applied research in public relations, where a student writes an integrated research in each of these subjects.
That is, a public relations practitioner must first have a strong, spoken, attractive personality, leadership attributes, be able to persuade, as one of the designations of specialization is persuasive engineering and also be able to write in a clear and sound language.